Due to a freak avocado slicing accident, I walked into my reporting class an hour late. I happened to walk in on a guest speaker, so I respectfully walked quietly to the back and sat down.
I looked at the white board which was situated behind the man. It read Steve Kerch, asst. managing editor for personal finance at marketwatch.com. Wow. What a string of titles. I looked around the room to see discontentment in my peers as they looked at their nails or stared off into oblivion, so I assumed this guy was pretty boring. Of course, I would soon access for myself if the middle aged man in front of me was just rambling on or if what he had to say was interesting.
Steve is a righteous journalist who works for a section of the Wall Street Journal online called moneymarket.com. Steve is virtous and knowledgeable. Steve is the guy that can tell you how the journalism world really is. Steve is totally legit. Steve is the guy that won’t take shit from anyone, and who straight up will defend the little guy in a financial market that seems to be masked with jargon and ideas that no normal human being could ever understand or comprehend. I liked Steve.
He went on to convey his true feelings that were laced with snarky comments on the journlism industry, and more importantly about online media. With online media looking like the predicted outcome of many failing newspapers around the country, Steve made is clear that if you would like to succeed one needs to have it all. I guess more importantly one must give it their all.
I was intruiged by the clear notions of the print media’s failing buisness model. To be quite honest, I am suprised that more newspapers aren’t totally down the toilet. Our society runs on convience and most times instant gratification, so why turn down a media service that can give it to you now? Why turn down a media that you can mold to fit you needs?
It is nerve-racking, refreshing, cool, worrisome, and even exciting to hear about an evolution of journalism going into this abyss of the unknown. I think journalism is changng every month, and not even a smart, finance saavy, trib-bashing guy like Steve can honestly tell where it’s going. But someone in Steve’s position can sure say what is happening now and things that are working and not working. I am excited as an aspiring journalist to be embarking and working on the cusp of something evolutionary and innovating.